Example

A strip of example check-in events from one illustrative student’s first nine days.

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Mabel by Redgum Lab · For coaching programs

Your students don’t quit. They go quiet.

Mabel is an AI accountability coach for online coaching programs. She checks in with your students between sessions, over SMS, Telegram or WhatsApp, and shows you who needs a personal follow-up.

Somewhere around day four they stop opening the course. Not a decision, just a quiet week that turns into a refund email. Each morning Mabel sends one small task in your voice, makes it smaller if they miss a day, and tells you who’s slipping while there’s still time.

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One student. Nine mornings.

Ruby’s an example, not a real student. The messages are the kind Mabel sends, in whatever voice you approve. Lesson progress depends on what your platform can share; we confirm that during setup. Pick a morning.

Example · one morning at a time

Day 1 · 7:10am

First morning. One small thing, not a syllabus.

Mabel knowsSigned up Sunday night. Nothing opened yet. Lesson 1 runs nine minutes.

MabelMorning Ruby. Ten minutes today: watch lesson 1 and reply with one line on why you signed up. That’s all.
Rubydone. sick of discounting everything

You seeMoving

Without a check-inA welcome email with eleven links. Ruby reads none of them.

Day 2 · 7:10am

She knows lesson 1 is done, so she doesn’t ask.

Mabel knowsLesson 1 finished last night. Ruby’s reason is logged: stop discounting.

MabelLesson 2 is twelve minutes. Watch it on the train and tell me the one thing that stuck.
Rubythe bit about anchoring

You seeMoving

Without a check-inNothing. The course sits there and waits.

Day 4 · 7:10am

A missed day. Nothing louder, nothing repeated.

Mabel knowsNothing opened yesterday. Lesson 3 is fourteen minutes, so today’s isn’t the whole lesson.

MabelNo dramas about yesterday. Smaller one today: just read the checklist in lesson 3. No notes needed.
RubyNo reply

You seeQuiet · 1 day

Without a check-inNothing. Day four looks like every other day.

Day 5 · 7:10am

Two days quiet. So the task gets smaller again.

Mabel knowsTwo days quiet. Checklist not opened. Lessons 1 and 2 are done, so she never asks about those.

MabelFlat out this week? One question then, reply here: what’s the objection you hear most?
Ruby“it’s too expensive” lol

You seeBack on

Without a check-inNothing. Nobody knows Ruby’s gone quiet.

Day 6 · 7:10am

Back on. And yesterday’s reply counts.

Mabel knowsRuby’s answer was lesson 3’s exercise, so lesson 3 is marked done.

MabelGood one. That’s lesson 3 sorted. Lesson 4 tomorrow, about fifteen minutes.
Rubycheers

You seeMoving

Without a check-inNothing. Ruby hasn’t opened the course in three days.

Day 9 · 7:10am

Nine days in. Still here.

Mabel knowsLesson 4 done. Four of twelve. Her coach hasn’t heard from her yet.

MabelA third of the way through. I’ve let your coach know where you’re up to. Today: lesson 5, fifteen minutes.
Rubyha ok

You seeNine days in · worth a call

Without a check-inWeek 5. Ruby emails: “Hey, can I get a refund?” First you’ve heard of it.

What you see

A note on Monday, not a dashboard.

Nothing you have to remember to open. Mabel sends you a short note once a week, and sooner if a student needs a person. Who’s moving, who’s slipping, and who she’s stopped talking to because it’s your call now.

That’s the whole point. You find out on day five, not on day thirty.

Monday · 7:30am Example

Morning. Week 3 of the cohort. Nothing on fire.

Moving
Most of them. Getting on with it, lessons 4 to 6. Leave them be.
Slipping
Ruby and Marco, quiet two days. I’ve made their tasks smaller. No action needed yet.
Needs a human
Dee mentioned a refund on Friday. I stopped there and left it with you.
Mabel · sent to you, not to students

You stay in control.

How the safeguards work
Your voice
You review the tone and sample messages before any check-in goes to a student.
Your expertise
Mabel points students back to your course or your team for advice outside its agreed scope, including financial, medical, legal or trading advice.
Human backup
Distress, refunds, complaints and anger are handed to your team with the conversation context.
Respectful timing
Agree on messaging hours before launch. Students can opt out of check-ins at any time.
Clear data rules
We agree in writing where student data is stored, who can access it and when it is deleted before connecting your program.
Familiar channels
Choose the channel that suits your students and confirm the setup before launch.

An option, shaped to your program

Practise it, don’t just read about it.

Some programs teach a thing you have to do out loud: the sales call, the price objection, the awkward client conversation. A course can’t make anyone practise that. Mabel can. Same morning check-in, except instead of a task to report on, the student gets a scene to play. Mabel plays the other side, then steps out and says what landed.

  • TextTyped back and forth on the same channel as the check-ins.
  • Voice on requestWe agree on the voice setup before including it in your pilot.

You write the scenes, or approve the ones we draft from your course. Same rules as everything else: your voice, your sign-off, and a human for anything that isn’t practice.

Example · text roleplayIllustrative

Mabel · as the prospectLook, it’s a lot of money for something I could probably work out myself.
RubyTotally fair. Can I ask what working it out yourself has cost you so far?
Mabel · stepping outGood. You answered with a question instead of a discount. Once more, and this time she says she needs to ask her partner.

The pilot

A focused pilot. One number has to move.

Before we start, we agree in writing on a target for weekly active students: the share completing at least one lesson or task a week, against an agreed baseline. We use your previous cohort’s data where available, or agree how to establish a baseline before the pilot starts. We also agree on the review date.

If we miss the target, we work for another 30 days at no extra cost. If we still miss it, we refund the setup fee agreed in writing before we start.

Get a free drop-off check for your program.

Give us your program’s public sales page. Within one business day you get a private page: likely points of friction in your program and three or four sample check-ins in your tone, based on your public sales page.

Yours to keep either way.

  1. 01The check lands in your inbox.
  2. 02A 15-minute chat, if you want one.
  3. 03You approve the voice before a student hears it.
A proper look. From a real person.

One email from me with your check. That’s it.

Rather talk it through? Call 03 7035 3924, book a 15-min chat, or email ahmed@redgumlab.au.

Fair questions.

Do you need access to my course for the check?

No. The check is built from your public sales page only. If we go ahead, we connect to whatever you already run during setup, and you see how before it happens.

What does it send messages through?

SMS, Telegram or WhatsApp. You choose. Students don’t install anything.

Will students know it’s not a person?

Mabel introduces herself as your program’s coach and doesn’t pretend to be human. The tone is yours and you approve it. Anything that needs a person goes to one.

What if a student is upset, or asks for a refund?

She stops on that topic straight away and hands it to your team, with what was said. She doesn’t argue, apologise on your behalf, or try to keep them.

What does it cost?

The check is free. If we build Mabel with you, we agree the price in writing before we start.

Is Mabel running anywhere yet?

She’s new. We’re taking one program at a time and running the first cohorts properly, which is why the check is free and the first conversation is short.